PRODUCTS AND AUDIENCES - DISTRIBUTION AND PROMOTION

As you know that Tiger Zinda Hai was released last year in cinemas in India and across the world where Indians or just Asians lives around the world who just loves Bollywood films. When Tiger Zinda Hai came out in cinema lots of people went to the cinema because the first thing is that the audiences was shown the trailer on television screens and has they saw the trailer they said "Right I'm going to the cinema just to watch this films which in some way this film will get promoted in some way ".

The way the film got popular in way is by marketing which it was released on the 6th November 2017 and within 24 hours this Hindi film trailer on YouTube and it made 29 million views , 480 thousands likes and 250 million shares which in that way the film was getting the promotion they wanted from the audiences .

On the 22nd December 2017 Tiger Zinda Hai came out and every cinema worldwide would be able to watch the film even it was noted in the Indian film classification called the Central Board Film certification that is okay to show this film on the screens .

Also the cause of the distribution is that they picked the right company to work with Yash Raj Films have really lighted the name and too reach at the top Tiger Zinda Hai had all the right budging which the company gave them lots of money and with that money they used it all to pay for everything and making for the film and the distribution is that the film have to make sure that any films like Tiger Zinda Hai would get the promotion .

When this film was released in the cinema a lot of the audiences would of gone to see it because they have seen the trailer clips on YouTube and on the TV screens and the best bit is that the film got promoted so Tiger Zinda Hai was on advertising on India's billboards across the country and when they saw it that would bring the audience together .

 Also in the UK Tiger Zinda Hai would of got the highest promotion as well because when India would of seen it then it was shown to the UK and the best thing about the promotion is that when people talked about the film how was the film and if it was good then in some way that person may go and watch it because they have been persuade by that person and in some way the film can been promoted but the main promotion the film will actually get adverts on TV and on Radio even on YouTube but the most oldest advert in the media industry is the billboards because mostly where ever you look there are billboards full posters stuck on .

Also when Tiger Zinda Hai came out the only thing would see on the billboards is the film poster itself  and when the film was going to be put on the billboards Tiger Zinda Hai was put on only few small billboards but mainly Tiger Zinda Hai was put on big billboards because when the audience was shown the poster and the trailer the film maker and the audience knew that this film is going to be the most grossing and rank film and they would get the most highest promotion . Also Tiger Zinda Hai did got all the promotion that they wanted .

              

  

PRODUCTS & AUDIENCES - TRADE BODIES

Tiger Zinda Hai trade body for the actual age in India they don't really say that's for an 18 year old or its an 16 because if you went to a cinema in India just to see Tiger Zinda Hai no one will stop a 2 year old watching an action film .

When Tiger Zinda Hai film was being shown British Cinema screens they had to have the British Board classification certificate to show the rating of the film and I think with my opinion that youngsters went to watch the film the rating of the film due to British law its an 12A because that's the only age will be allow to go to the cinema to watch it because throughout the whole film it shows that in this film it does have lots of action scenes and most of the scenes I seen its just got the agent shooting the terrorists and the agent trying to find as much information as they can and when the British board certificates was being made they had to watch the whole film first so the team can decide what rate they should give it .

Even in this movie is got a lot of violence because is meant to be an action film and the rating got noted has a 12A in the film because in this film it has got lots of violence like shooting ,bombs and it does have some kicks and punches. Also when I watched this film it had injuries and blood even there was one sexual act is the scene is when Tigers wife Zoya has been kidnapped by Abu Usman . So the sexual scene went that Tiger is driving the bus full of nurses from India and Pakistan at the back and Tiger is driving the bus quite fast then I turned either left or right then he saw Abu Usman with Zoya and the state Zoya was in that she was sitting on the bonnet her arms was tied up with a rope and the cloth tied up to her month as tiger saw her he got out of the bus and he was kidnapped and the nurses was kidnapped as well .

Then Abu Usman was talking to Tiger and Zoya but they looked at him very angrily then Abu puts his hand on Zoyas shoulder and Zoya didn't like it and she wish she could punch him or kick him or just say a word "don't touch me" in Hindi or English but she couldn't because she was all tied up and Tiger looked at zoya then at Abu and the thoughts going through Tigers mind he would of said how dare you put your hand on my wife even sexual harass her even when Abu runs his hand on her shoulder then he squse her shoulder which in this scene is got sexual violence in a way a bit sexual of harassment and sexual assault.

In this context why the BBFC known as the British Board of film classification put this film as 12A is because when they would of watched the film and the reason why they gave the film for a 12A is because all 12 year old would of see there favorite actors or actress fighting against the enemy. Even the reason why the film is a 12A is because the scene I talked about the sexual harassment i'm sure some 12 year old would off understand the reason how a woman would feel if they getting sexual assaulted or harassed so as they grow up they can learn what life is like so that's why I think they put this film as 12A.


http://www.bbfc.co.uk/releases/tiger-zinda-hai-2017 this is the website to visit if you want to check the age rate yourself

     







     "Violence
There may be moderate violence but it should not dwell on detail. There should be no emphasis on injuries or blood, but occasional gory moments may be permitted if justified by the context. Sexual violence may only be implied or briefly and discreetly indicated, and its depiction must be justified by context."

PRODUCTS & AUDIENCES - TARGET AUDIENCES

That you know that Tiger Zinda Hai is an Bollywood action film which the company Yash Raj Films made this film.

This film is targeted to all of the audiences because when I saw a documentary on just Bollywood and when i saw the audience watching a film their was all type of ages really small children and teenagers and the ones who have entered into their adulthood and about the gender is both for males and females . 

When Tiger Zinda Hai came it around the world where Asians lived the ones who loves going to the cinema so when it came it lots of people went to see it , even in the UK when Tiger Zinda Hai came out the main audience was all youngsters like people in there 20s and 30s and even in there teen- age and the really young generation . 

Also the Gender apples to both because everyone has a reason to go to the cinema and the reason that there favorite actors girls may won't to see Salman Khan who is the actor acting in the film and the boys wants to see the actress Katrina Kaif because they say that she is so beautiful and she had the good opportunity to act as an agent and the good news is that they trying to get female actor to work in a action film as they release that film they wont to get women working in films but having a role like an agent . Even the audiences enjoyed the film then they got their friends to watch it then across the world people put lots of comments that the film is good and the media team has done a such a good job . 

The lifestyle that the audience would of watched the film is the Indian movie channels like Star Gold , Sony Max , Sony Max 2, Movies OK and B4U Movies . Also if an fan who is an fan to that actor or actress they could watch the movie on Eros now and other sites but most of these sites like you would had have to pay because the film just released last year so the price it would be high and as the price gets lower then more people would be watching the film on these sites such like Amazon prime .    

Also in this film in every Bollywood film they have at least 4 or 5 songs but in this film they had two songs because is an action film and one song is half way of the film and the other song is right end of the film  and even with my own eyes i have seen the song come mostly every day on every Indian music channel even the moves are powerful so audience performs that type of dance as well and the channels you can listen to these songs whenever it come up on the channel like B4U Music, 9XM, 9XM Jalwa , MTV beats , Music India , Sony Mix and Sony Rox. These are the popular channels that the 2 songs would of come on and the songs also come on the radio and the popular ones for UK are Asian stations are BBC Asian Network , Radio XL and sabras radio .

The income and the / social class the type of people would of watched tiger Zinda Hai are the working class because there jobs wouldn't be that busy so most of the working class would of gone to watch the films like college students and university students and people who goes to work. The other thing is that only few middle class would of gone to the cinema because there jobs must be so busy like Doctors and Lawyers which they won't have time or there are not into films that much.

Even the only time that a middle class would of gone to watch the film not on their own but with their family because one of the family suggest that we should go out and watch a film just to take a break just to slow down a bit .