PRODUCTS AND AUDIENCES: REPRESENTATION ISSUES

The day when Tiger Zinda Hai came out a lot of people went to see it and people in India and across the world they really enjoyed it but when they released the film in Pakistan they have banned the film because in the film they used Muslims has terrorists and people in Pakistan they didn't like that because the way they feel that when a terrorist attack happen then when they hear it on the news the word they hear is Islamic state and if a child ask there parents "Why they call us Muslims terrorist "? And that Will put that parent in a difficult situation by giving there kids an answer or not .

Even in this film is bit like an multi - culture because in the end of the film there is a song and is got different ethnic, but near quarter of the film they got two ethnic agents Pakistani and Indian and they are working together like a team to fight and when that movie was shown in Pakistan cinema and in India a lot of people might said that the two countries will never work in peace because the past history they had is when Pakistan used to be part of India then Hindus , Sikhs and Muslims fighted against each other then when Pakistan was born in 1947 that when Hindus and Sikhs 

settled in India they still disliked Muslims and Pakistan and Pakistan will feel the same about India 

   

In that way the film was trying to send a massage that one day India and Pakistan will have to work with each other but my point view and people in India and Pakistan will think that we never work together but in the future due to the new generation India and Pakistan could work together.

Even in Tiger Zinda Hai one scene got sexual assault against women is the scene when Zoya is tied up and she being sexual assaulted and when man would off watch this type of movie but some of them may actually cause something like this . Also when the audience watched this film with this product as there is so much violence and everything involved a lot of people will be become involved and it will make peoples behavior much worse .

The other thing could be conman is that when the actress in the end of the film she is wearing short trousers which you can see a leg and she is wearing high heeled shoes and she is wearing shirt which is not covering her body the only thing you could see her chest and her stomach , that issue could led that teenage girls have seen a movie like that then they will suggest there friends lets go to shops and get similar clothes like that .

Then when they got that type of clothes sted off wearing full uniforms they would go and dress like that like short trousers or maybe full trousers but only few button done up but you could see there chest which these girls just want to show off and the other conman thing would be they could get kicked out of school forever or just for a short while depends how bad the stipulation is and that could affect there education and maybe on there life so thats only one way of representation issue and if you a media boy or girl then if you watch this movie then you can pick up the areas of issue which it could have an effect on peoples life and thats not on just Tiger Zinda Hai it could be on any movie .           

    

PRODUCTS & AUDIENCES: AUDIENCE RESPONSE

     

 Audience Response

The magic bullet theory of audience response says that

1. The media fires ideas and attitudes at the audience that then enter the audiences' heads .
2. Everyone feels and thinks the same thing about the media they've experienced.
3. We are get ideas fired into there heads and the media does a good job getting the audiences intention.

Audience response to this product Tiger Zinda Hai in this movie it tells you a lot of things what the message is trying to say . In this movie what the messages are trying to say in a whole movie is that in some countries right now there are wars still going on and a lot of people have lost their jobs ,their homes and their friends and families which is heartbreaking for everyone .

As Tiger Zinda Hai has got lots action in the film and when the agents reach to morocco where they have to fight against the terrorists, When the agents are going one place to another what they will see and think in there own minds and hearts that the terrorists have destroyed's peoples homes and work place and other buildings which lots of people have been killed , and even has they drive or walk around morocco they would feel that no one has the right to kill anybody and if the agents are religious they would of think that God has created this world and he is the design of everything so you can not disrespect his plant .

Also the other message is that in the 21st century where across the world are people have been effected by terrorists attacks and on the news specially on the media they just blame on Muslims all the time as specially when someone is Asian walking on the street they would get an racist comment which other people may think that Asian belongs to one ethnic and one religion but they don' t  if someone is born in an Indian ethnic then the religion would be either Hindu or Sikh and in Pakistani ethnic then it would be a Muslim .  The reason what i'm trying to say that not every Muslim are terrorists other ethnic groups got be a terrorist as well .

So when Tiger Zinda Hai was release there must be a lot of negative points about the film like in this film is got a lot of action and violence which make people to do violent things in public in reality specially kids at school there seen the film at home or the cinema and they may play a game lets say in school lets pretend to act we are in Tiger Zinda Hai then if they acted that scene out on the playground and if the children specially small children if they get carried way pretending to be in Tiger Zinda Hai then one child get hurt because in that film is got mostly violence and when Tiger Zinda Hai was being made they had to hire specially trained stuntman.

Even in one part of the scene there is romance and specially with small children they may do something like sexual which is too young for there age and some little children in school may go home and tell there parents for an example " Mummy , Daddy today in school we are playing Tiger Zinda Hai then Raj did a naughty thing he kissed me ".  Also a lot of parents won't like that because there kids are to young to do this type of thing .

Also in Tiger Zinda Hai there is a lot of action and violence when people went to see the film and they had ideas fired into there heads may would of think that is OK to hurt people or general people they don't like specially youngsters lets in school or in university, lets say that you are in secondary school and there is a teacher that you don't like and you really hate him/her so much and you just went see Tiger Zinda Hai and you may have the film playing in your head without the actor firing a gun at the enemy then you will be in the actor shoes that you firing a gun at the enemy which is your school teacher and its not always about the school teacher it got a person that you really hate or is just a family member that you don't like you are just thinking the negative things .

Even a lot of people will have negative effect on Tiger Zinda Hai because through out this movie is just got a lot violence and does people have issues like lets say following the laws for an example if you punch someone in public then you can be arrested because people will try and fight like if they in Tiger Zinda Hai and does who can follow the law then nothing will happen to them because will just walk away from trouble .

When the audiences went to see this movie they would off said "that this is a very good movie". Also when they get there friends and family to go and see the movie they will enjoy it as well then some how the audience will get the magic bullet stuck in brains and with this needle it could led a lot of people violent to there aim which if anyone have an enemy.   
            

Tiger Zinda Hai Film poster

The picture of the ending of the film 

PRODUCTS AND AUDIENCES - DISTRIBUTION AND PROMOTION

As you know that Tiger Zinda Hai was released last year in cinemas in India and across the world where Indians or just Asians lives around the world who just loves Bollywood films. When Tiger Zinda Hai came out in cinema lots of people went to the cinema because the first thing is that the audiences was shown the trailer on television screens and has they saw the trailer they said "Right I'm going to the cinema just to watch this films which in some way this film will get promoted in some way ".

The way the film got popular in way is by marketing which it was released on the 6th November 2017 and within 24 hours this Hindi film trailer on YouTube and it made 29 million views , 480 thousands likes and 250 million shares which in that way the film was getting the promotion they wanted from the audiences .

On the 22nd December 2017 Tiger Zinda Hai came out and every cinema worldwide would be able to watch the film even it was noted in the Indian film classification called the Central Board Film certification that is okay to show this film on the screens .

Also the cause of the distribution is that they picked the right company to work with Yash Raj Films have really lighted the name and too reach at the top Tiger Zinda Hai had all the right budging which the company gave them lots of money and with that money they used it all to pay for everything and making for the film and the distribution is that the film have to make sure that any films like Tiger Zinda Hai would get the promotion .

When this film was released in the cinema a lot of the audiences would of gone to see it because they have seen the trailer clips on YouTube and on the TV screens and the best bit is that the film got promoted so Tiger Zinda Hai was on advertising on India's billboards across the country and when they saw it that would bring the audience together .

 Also in the UK Tiger Zinda Hai would of got the highest promotion as well because when India would of seen it then it was shown to the UK and the best thing about the promotion is that when people talked about the film how was the film and if it was good then in some way that person may go and watch it because they have been persuade by that person and in some way the film can been promoted but the main promotion the film will actually get adverts on TV and on Radio even on YouTube but the most oldest advert in the media industry is the billboards because mostly where ever you look there are billboards full posters stuck on .

Also when Tiger Zinda Hai came out the only thing would see on the billboards is the film poster itself  and when the film was going to be put on the billboards Tiger Zinda Hai was put on only few small billboards but mainly Tiger Zinda Hai was put on big billboards because when the audience was shown the poster and the trailer the film maker and the audience knew that this film is going to be the most grossing and rank film and they would get the most highest promotion . Also Tiger Zinda Hai did got all the promotion that they wanted .

              

  

PRODUCTS & AUDIENCES - TRADE BODIES

Tiger Zinda Hai trade body for the actual age in India they don't really say that's for an 18 year old or its an 16 because if you went to a cinema in India just to see Tiger Zinda Hai no one will stop a 2 year old watching an action film .

When Tiger Zinda Hai film was being shown British Cinema screens they had to have the British Board classification certificate to show the rating of the film and I think with my opinion that youngsters went to watch the film the rating of the film due to British law its an 12A because that's the only age will be allow to go to the cinema to watch it because throughout the whole film it shows that in this film it does have lots of action scenes and most of the scenes I seen its just got the agent shooting the terrorists and the agent trying to find as much information as they can and when the British board certificates was being made they had to watch the whole film first so the team can decide what rate they should give it .

Even in this movie is got a lot of violence because is meant to be an action film and the rating got noted has a 12A in the film because in this film it has got lots of violence like shooting ,bombs and it does have some kicks and punches. Also when I watched this film it had injuries and blood even there was one sexual act is the scene is when Tigers wife Zoya has been kidnapped by Abu Usman . So the sexual scene went that Tiger is driving the bus full of nurses from India and Pakistan at the back and Tiger is driving the bus quite fast then I turned either left or right then he saw Abu Usman with Zoya and the state Zoya was in that she was sitting on the bonnet her arms was tied up with a rope and the cloth tied up to her month as tiger saw her he got out of the bus and he was kidnapped and the nurses was kidnapped as well .

Then Abu Usman was talking to Tiger and Zoya but they looked at him very angrily then Abu puts his hand on Zoyas shoulder and Zoya didn't like it and she wish she could punch him or kick him or just say a word "don't touch me" in Hindi or English but she couldn't because she was all tied up and Tiger looked at zoya then at Abu and the thoughts going through Tigers mind he would of said how dare you put your hand on my wife even sexual harass her even when Abu runs his hand on her shoulder then he squse her shoulder which in this scene is got sexual violence in a way a bit sexual of harassment and sexual assault.

In this context why the BBFC known as the British Board of film classification put this film as 12A is because when they would of watched the film and the reason why they gave the film for a 12A is because all 12 year old would of see there favorite actors or actress fighting against the enemy. Even the reason why the film is a 12A is because the scene I talked about the sexual harassment i'm sure some 12 year old would off understand the reason how a woman would feel if they getting sexual assaulted or harassed so as they grow up they can learn what life is like so that's why I think they put this film as 12A.


http://www.bbfc.co.uk/releases/tiger-zinda-hai-2017 this is the website to visit if you want to check the age rate yourself

     







     "Violence
There may be moderate violence but it should not dwell on detail. There should be no emphasis on injuries or blood, but occasional gory moments may be permitted if justified by the context. Sexual violence may only be implied or briefly and discreetly indicated, and its depiction must be justified by context."

PRODUCTS & AUDIENCES - TARGET AUDIENCES

That you know that Tiger Zinda Hai is an Bollywood action film which the company Yash Raj Films made this film.

This film is targeted to all of the audiences because when I saw a documentary on just Bollywood and when i saw the audience watching a film their was all type of ages really small children and teenagers and the ones who have entered into their adulthood and about the gender is both for males and females . 

When Tiger Zinda Hai came it around the world where Asians lived the ones who loves going to the cinema so when it came it lots of people went to see it , even in the UK when Tiger Zinda Hai came out the main audience was all youngsters like people in there 20s and 30s and even in there teen- age and the really young generation . 

Also the Gender apples to both because everyone has a reason to go to the cinema and the reason that there favorite actors girls may won't to see Salman Khan who is the actor acting in the film and the boys wants to see the actress Katrina Kaif because they say that she is so beautiful and she had the good opportunity to act as an agent and the good news is that they trying to get female actor to work in a action film as they release that film they wont to get women working in films but having a role like an agent . Even the audiences enjoyed the film then they got their friends to watch it then across the world people put lots of comments that the film is good and the media team has done a such a good job . 

The lifestyle that the audience would of watched the film is the Indian movie channels like Star Gold , Sony Max , Sony Max 2, Movies OK and B4U Movies . Also if an fan who is an fan to that actor or actress they could watch the movie on Eros now and other sites but most of these sites like you would had have to pay because the film just released last year so the price it would be high and as the price gets lower then more people would be watching the film on these sites such like Amazon prime .    

Also in this film in every Bollywood film they have at least 4 or 5 songs but in this film they had two songs because is an action film and one song is half way of the film and the other song is right end of the film  and even with my own eyes i have seen the song come mostly every day on every Indian music channel even the moves are powerful so audience performs that type of dance as well and the channels you can listen to these songs whenever it come up on the channel like B4U Music, 9XM, 9XM Jalwa , MTV beats , Music India , Sony Mix and Sony Rox. These are the popular channels that the 2 songs would of come on and the songs also come on the radio and the popular ones for UK are Asian stations are BBC Asian Network , Radio XL and sabras radio .

The income and the / social class the type of people would of watched tiger Zinda Hai are the working class because there jobs wouldn't be that busy so most of the working class would of gone to watch the films like college students and university students and people who goes to work. The other thing is that only few middle class would of gone to the cinema because there jobs must be so busy like Doctors and Lawyers which they won't have time or there are not into films that much.

Even the only time that a middle class would of gone to watch the film not on their own but with their family because one of the family suggest that we should go out and watch a film just to take a break just to slow down a bit . 

    

AUDIENCES & PRODUCTS WEEK 6 - PRODUCTION PROCESS

Any film goes through 3 stages in its creation. Pre-production, production and post-production. 

Pre-Production-  The Pre - production is the process of any film which they have to do big planning like which casts they want to choose to act in there film and the director has the most biggest responsibility because he or she is the one who have to name the film and the crew have to listen very carefully whats the film is about then the first thing the writer writes the film script then when the script is finished they take to the person who writes the story board and that person who draws the story board they have to keep reffing to the script just to see if that art work is drawn on the board so the script writer and the story board will actually match together . 

Also when story board and script is done they taken it the director of the film then he and she will say yes this is the correct story i'm looking for then the budget business starts and if they got a lot money from that company they start bringing all the props and building the sets .       

Production - When the Pre- Production is done they start actually making the film and bringing the characters alive so first when the actors come in to the set first they go in the dressing room to get dressed into there costumes then the actors get to read their own scripts the character they are acting then is the real acting starts. The amount scenes they will have to make depends how big is the story board as the director is finishing making the film and the crew who help the director to make the film and hopefully they would get an award. 

During when the actors and crew are off set the director will say that the script and the storyboard needs to match to the production and if we made any film no matter what genre it is we are actually being supported by the company and that's any company.            


Post-Production- When the all of the scenes have been recorded no matter how many cameras they used and which angle they have been recorded then is time to put all soundtracks, sound effects and special effects need to be edit . 

The way they do all of this is if your scene was rerecorded in the studio lets say is about school and they built the set of a classroom and it's got windows and next to it is an green screen which you want to put like a sky or make a 3D model on CGI of the school block building so thats called background effects and if anyone is doing that in every scene the whether is different so which scene it could be running or snowing depending whats the script and storyboard says . 

Then one team will be putting the soundtracks in every scene and lets say if is an emotional scene then the soundtrack will be slow and upsetting because the soundtrack spouse to keep the audience watching the film, and on one side that time will be the sound effects if the actors are fighting like punches and kicks then the sound people will find a object to use so it matches together.

When the sound and special etc is done then is time to edit the whole film and if the film is not in order then the editor will be using the storyboard which scene come first which are in the middle and the ending of the film then when everything is been done then is the picture quality is the most important . Then last thing is the marketing like the stars comes in first they will talking about the film story and how they feel working in that film . 

Afterwards the audiences go and watch the film in the cinema by watching the trailer and never no that film could be an Oscar winner .            

The popular Bollywood film Tiger Zinda Hai was made by the company Yash Raj Films and the story behind the production is that it was called Ek Tha Tiger was similar to Tiger Zinda Hai, but the characters had the same names.

So the Film director called 'Ail Abbas Zafar' wanted to make the film in one country so they chosen morocco to film , as I found a clip on youtube behind the scenes it tells me that who was involved to make this action film and they had some of the crew from America to help to make the film. 

Behind the scenes it shows that they used a lot of props and they did a lot of planning to make this film. The best thing is people in morocco they love Tiger Zinda Hai and they said "that you chosen the right cast".

 Also when they stared making this film the cast first had training with the weapons because through out of this film they would be using just the guns so they had couple of months training to do so they get use to using the weapons and every member of the cast had training, but the popular clip I watched on youtube was Katrina Kaif who is acting has (Zoya) and that video it showed that how the correct pose to hold the guns like if you are a police officer or you are working in the James Bond films . 

Even the action director had called a lot of crew member the ones who had the qualifications to help out they were all involved, even Katrina Kaif had tutorials with different types of stuntman one with how to use the gun and how to fight with fits and legs which the whole choreography was being produced and the sequence was to put the whole film has one big action film . 

The other thing is that the actors have to be sporty and athletic just to see the characters actually comes to life . When all the scenes was finish of making the thing that it needed to be done is all the sound effects so the audience thinks they used a lot sound effects and action films does have lots of sound effects and even the different types of music like soundtracks. The most important thing was the special effects because the film has got a lot of effects like fire when the big exploration happens is got a lot of fire so they edit that into the film and the flames. When the bullets are firing from the barrel so all of the special effects was edit. 

Then when all of the special effects , soundtracks and sound effects was edit the editing had the most hardest job to do , to edit the whole film in a way from the start of the film all the way to the end and he or she had to check that there isn't any cuts left over or any silly mistake. Even they had to use effects for the whole picture so the colour reminds the same and every few second they would have to keep playing the film forward and backgrounds just to get the film sequence.  

When the audience went to the cinema they never noticed a cut because with modern technology they can use the type of software which allows them to edit and put a bit of glow so the picture quality stands out . Even the important thing the picture Quality should be good because that's the main thing that the audience goes to the cinema just to judge if the picture is good so they can tell other people like why this new action is worth seeing it .     




 









                

'Products & Audiences: Content Analysis'

What happens in the scene is that the actor (Tiger) comes outside slowly with the gun  then at the target point he starts firing. He sprays bullets side to side so he can kill as many terrorists as possible.

The terrorists were wearing black which covered them from head to feet apart from there eyes. They are using machine guns and they are shooting back just try and kill Tiger. Also the terrorists is trying to kill tiger but they failed to because tiger gun it's big which it can install as many bullets it can and he is firing 100mph as he is firing 100mph then near to the middle of the scene is slow motion and that is showing the audience that what part of the body the bullet it hits.

When the slow motion scene was finished then it was quick scene near to the end. The plot near to the end of the film is when tiger mange to kill the terrorist that's the film is called Tiger Zinda Hai which means in English translated Tiger Is alive .

How the camera worked in angles is that is recorded near to the big gun what tiger was holding then it's recorded where the bullets are falling on the floor and when is someone is being shot the film maker puts it on slow motion mode or they would used effect then when the quick scene came on they would of made a cut and carry on recording the rest. Even they would of done cuts but you can't notice that in an action movie .

The way it's edited is in one piece and in slow motion the film maker has done really well editing the quick scenes and the slow motion scene .

The sound in this seen is very diagetic which means that there lots sounds going off in one time like mainly is the firing of the guns the terrorists guns and tigers gun and in the slow motion scene is the falling of the bullet one floor and the sound of bullets sounds like penny dropping on the floor . Even the music is slow which it actually fits into the slow motion and that tells it might be the last slow motion scene in the film .

As the music is calm which is edit in the slow motion scene that effect shows us that Tiger slowly fires his gun then the bullet hits the terrorist very carefully and slowly  and calm music is showing that the audience gets to see and hear that the terrorist gets shot and falling on the ground slowly and the keeps us audience focused so they know whats going to happen next. 

The special effects has been used in this scene is fire which they have used on CGI just to make the scene look like an proper Bollywood action Hindi film the part of the film where there is special effects the flame on the barrel but you see flame coming from the barrel only the gun Tiger is holding and in the quick scene mode the flame is kept firing in full speed then in the slow motion mode the flame comes out very slowly from the barrel which is eye catching.

Also the guns the terrorist is holding you can see effects but not has much from Tiger . The effects in this scene is all CGI all visual and there is no claymation, but it does have bloodbags which there is bloodbags on the right and side of Tigers forehead and this shows that he does have black dried blood wound but he carry's on fighting so he can get the job done .